Apple Caught Uber Secretly Tagging iPhones and Threatened to Remove its App From the App Store

Apple Caught Uber Secretly Tagging iPhones and Threatened to Remove its App From the App Store - A report from The New York Times points of interest how Uber was mocking Apple's App Store controls and distinguishing and labeling iPhones even after its application was erased from them. The ride-hailing organization was doing this to keep the production of fake records.

Uber App

This sort of practice disregards Apple's security rules and the organization promptly expels such applications from the App Store when they are gotten. Uber, in an offer to guarantee that it doesn't get got in the demonstration, set up a geofence around Apple's headquarter in Cupertino and changed its code in order to guarantee that it was Jailbreaked Apple representatives.

In the end, Apple found what Uber was up to and this prompted a meeting between Apple's CEO Tim Cook and Uber's CEO Travis Kalanick in mid 2015. Cook disclosed to Travis that Apple has discovered what Uber was up to and to stop with such noxious moves out and out or the application will be expelled from the iOS App Store.

On the off chance that Apple had wound up expelling the Uber application from its App Store, it could have without any assistance wrecked the organization's business as it would lose access to all its iPhone clients. Along these lines, the ride-hailing organization had no real option except to acknowledge Apple's request. The reprimanding that Uber's CEO Kalanick got from Tim Cook likewise shook the previous a lot.

A Uber representative has as of now issued an announcement to The Verge elucidating the organization's practice:
“We absolutely do not track individual users or their location if they’ve deleted the app. As the New York Times story notes towards the very end, this is a typical way to prevent fraudsters from loading Uber onto a stolen phone, putting in a stolen credit card, taking an expensive ride and then wiping the phone—over and over again. Similar techniques are also used for detecting and blocking suspicious logins to protect our users’ accounts. Being able to recognize known bad actors when they try to get back onto our network is an important security measure for both Uber and our users.”
Uber has had a disputable year up until this point, with reports of widespread inappropriate behavior inside the organization and faulty moves like its Greyball program.